Media

Since 2009, the Urban Pyrethroid Stewardship has been promoting the Apply Responsibly awareness campaign. The effort includes outreach to gardeners, homeowners and other consumers in urban areas via traditional and online advertising, as well as through the mainstream press, radio and television.

Advertising Campaign

“Be a California Gardening Hero” is the theme promoting the goals of Apply Responsibly in 2011. The campaign includes three major advertising components, with an emphasis on California gardeners, especially those living in California’s urban areas.

In addition to a new strategic online advertising effort, this year’s campaign again features underwriting of California Public Radio. To listen to a clip, please click here

For the third consecutive year, the Urban Pyrethroid Stewardship is also funding an advertising campaign with Bay Area Rapid Transit (BART) intended to reach millions of Bay Area residents. To see the train poster, please click the thumbnail below.

To view the posters from our previous campaign, please click the thumbnails below.

News

For news releases and media coverage of the ApplyResponsibly campaign, please click on the links below:

June 15, 2011 "Gardening Hero" Campaign Features How-To Gardening Videos. Apply Responsibly education effort marks groupʼs third year advocating for the protection of stateʼs urban waterways.
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March 3, 2010 Stewardship Group Offers Gardening Gift as Part of "Apply Responsibly" Public Awareness Campaign to Protect State's Urban Waterways Read Full Article

April 22, 2009 Californians Urged to Apply Pesticides Responsibly Because Every Day is Earth Day Around the Home & Garden. Read Full Article

March 31, 2009 Industry Group Launches Campaign to Remind California Homeowners & Gardeners to Apply Pesticides Responsibly. Read Full Article